Basics of the Social Media ROI

Oliver Blanchard's great narrative about the basics of the social media ROI:

The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI

Olivier Blanchard Basics Of Social Media Roi

Twitter - A Learning Tool?

A recent study from MMB-Institut für Medien- und Kompetenzforschung came up with the result Twitter has a very low relevance as learning technology in German enterprises for the next three years.



Yesterday I stumbled upon a post titled Three Practical Ideas for Using Twitter in E-Learning. Four ideas (maybe more if you look also at the comments of this post) how to leverage Twitter in a learning endeavor from this post are:

1. Follow the Subject Matter Expert
2. Follow the Subject
3. Build a Community
4. Use it to send out FAQs

But is this eLearning? The dominate intended usage of the Internet according to Ruder Finn's Intend Index is - to learn! And learning is associated with "Educate Self", "Research" and "Keep Informed".




Lauren Milstid wrote an enthusiastic comment to the above mentioned post:

Twitter is a perfect learning tool. It’s a quick and easy way to get introduced to new ideas and resources by credible people.

Maybe German eLearning experts really don’t know much about it or don’t do much with it. I hope we can leave Dr. Werner Oppelbaumer's knowledge level regarding Twitter in the near future :-)

Click here to watch Dr. Werner’s presentation.