20 Dec 2009

Telstra's 3Rs of Social Media Engagement

Telstra in Australia makes social media training mandatory for its 40,000 employees. The training is based on a formalized a policy of “3Rs” – responsibility, respect and representation. Telsta also has published its entire social media training guide online:



Here is an intro to Telstra's 3Rs of Social Media Engagement:


Posted via web from JN's Short Notes

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