Basics of the Social Media ROI

Oliver Blanchard's great narrative about the basics of the social media ROI:

The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI

Olivier Blanchard Basics Of Social Media Roi