21 Aug 2008

Enterprise 2.0 at adidas Group

I had the opportunity to have a pre-conference interview with Christian Kuhna, head of Internal Communications of the adidas Group. adidas is aiming for a global intranet portal, which integrates a round of Web 2.0 ideas and technologies. Up to now they’re having a variety of 25 heterogeneous intranets islands, which makes it hard for employees in this global enterprise to cooperate and even to find information.

Martin Koser from frogpond was so kind to provide a translation of the key parts from the interview for the English speaking world.

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