28 Mar 2007

Can Web 2.0 Help Retailers Win Price Wars?

Joe Lichtenberg in E-Commerce Times on effective ways for retailers to use Web 2.0 tools to compete on factors other than price. He arguments to leverage some of the new tools and technologies in the marketing plans:

A plethora of new technologies can turn your brand-oriented, message-focused Web site into a vibrant community of engaged consumers. Blogs, which deliver a new dimension and insight into a brand's messages, seem to be underutilized by retailers.

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