15 Feb 2007

When MySpace Meets the Corporate Walls

In AlwaysOn you can find an interesting article from Bambi Francisco about the MySpace generation in the corporate world:

"I imagine that this college student's future corporate life will be as Web 2.0 as his consumer life is now -- an egalitarian world in which everyone contributes, opines, votes, connects, shares and collaborates instantly."
But:

"I guess it's not surprising why social networks and other Web 2.0 applications are having a tough time penetrating the corporate walls. The biggest reasons are because old habits die hard, and legacy systems and old contracts are hard to drop."

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