10 Dec 2006

Outlook 2007 and Beyond - 1

The outlook season has started. Here is round 1 (Susan Stellin, MediaMagazin):

  • Traditional media companies will struggle to maintain their audiences.
  • More business models will emerge to reward independent content creators.
  • TVs, computers, and other digital devices will truly begin to morph.
  • Technology will make it easier to find, access, and manage content.
  • Digital video will drive the growth of online advertising.
  • Advertising in digital venues will become more contextual.
  • Small-screen devices will have limited appeal as a media platform.
  • Marketers will make some mistakes as they move into new digital spaces.

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