11 Dec 2006

Corporate Blogging

Leslie D'Monte in Business Standard on corporate blogging:

"Corporate blogging means the use of company-sponsored blogs as a way to connect with internal and external audiences – interactive, instant, efficient and sometimes explosive.
"Organisations like McDonald’s and the London School of Business are using blogs and so do firms like Boeing, HP, NetApp and Unica. However, General Motors is one blog that appears to have taken it a step further. It uses consumer-generated content from YouTube and Flickr and encourages people to label images in Flickr with the tag GMFYI."

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