An article by Thomas Claburn in InformationWeek:
- "Businesses are finally succumbing to the desire to blog and software vendors are eager to feed that hunger."
- "There is evidence that blogs represent a viable marketing channel."
- "The conversation has shifted toward internal blogging."
- "Another reason companies are looking more closely at blogging software, Schneider says, is that increasingly, new hires are themselves bloggers and are comfortable with blogging tools. The same can't as easily be said about traditional enterprise content management systems, which often prove so complex they drive users back to familiar applications such as e-mail for collaboration and project management."