6 Nov 2006

Conversational Marketing

Tom Hespos in iMedia Connection on examples of Conversational Marketing in the B2B space:

"B2B marketing tends to be a category in which advertising inventory is limited and expensive, and B2B marketers don't like to pay hefty fees to initiate relationships with their target audience, only to have to pay again the next time they want to communicate something. It's only natural that B2B marketers gravitate toward engaging their audience via an online community, keeping the people most important to them involved in relevant discussions."

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