Dave Pollard on the motivation of using or not using social networking tools. It's a wide range of issues, less on the characteristics of the tool itself than on the motivation users plus the ease of use:
- Most people are still unfamiliar with the tools (...).
- Many of these tools are unintuitive and hence not easy to learn to use.
- The way you have to use these tools is not the way most people converse and collaborate, i.e. they're awkward.
- Most people have poor listening, communication and collaboration skills, and these tools don't solve (and can exacerbate) this underlying problem of ineffective interpersonal skills.
- The training materials for these tools don't match the way most of us learn and discover (i.e. by doing, by watching others, and iteratively by trial and error).
- Often the people we most want to converse or collaborate with aren't online.
- Often we don't even know who the right people are to converse or collaborate with, so we need to go through a process of discovering who those people are first, which these tools cannot yet effectively help us with; once we've discovered who the right people are, we're likely already talking with them using the ubiquitous tools in the left column above.