How to keep employees up to date with relevant know-how without burdening them with tasks such as searching through complicated database systems? This white paper from Anecdote describes a potential approach to keep sales folk up to date using corporate weblogs to this sort of problem, and then discusses how the approach might work in practice.
Advantages of such a solution are seen in:
- the increased agility in the sales force,
- a simple and inexpensive solution, and
- harnessing community cultures within the organization