24 Oct 2006

Insights to Corporate Blogging

More than three dozen of the FORTUNE 500 companies now produce blogs, for better or worse. Marc Gunther from Fortune has some insights:

  • Technology companies led the way into business blogging.
  • Good business blogs put a face on impersonal institutions.
  • The best corporate blogs are open, honest and authentic.
  • Packaged, filtered, controlled conversations are out.
  • Open, two-way, less-than-perfect communications with your customers and employees are in.
  • Corporate bloggers need to write with a human voice, post often, be transparent and enter into dialog with readers.
  • Still, as companies learn how to use blogs well, we can expect to see many more of them.

No comments: