4 Sep 2006

Wikis Show Growing Popularity

comScore Media Metrix looks at the growing popularity of these collaborative tools, and who's using them and why:

  • Wikipedia Sites has seen dramatic growth during the past year, nearly tripling its traffic to 28.1 million visitors
  • Beyond the Wikipedia Sites, a few other wiki sites are beginning to generate significant traffic.
  • Visitors to Wikipedia Sites skew toward middle-age demographics.
  • Visitors skew toward higher household incomes; those earning $75,000 or more are 15 percent more likely than average to visit the site.

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