20 Sep 2006

5 Rules of Social Media Optimization (SMO)

Rohit Bharava on Social Media Optimization (SMO) as a new offering complementing the more classical Search Engine Optimization (SEO) for websites. This are his 5 rules:

  • Increase your linkability
  • Make tagging and bookmarking easy
  • Reward inbound links
  • Help your content travel
  • Encourage the mashup

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