9 Aug 2006

Marketing to the MySpace Generation

Cliff Kurtzman in marketingprofs.com on the economics of social networking:
"Social media technologies allow one to potentially go levels deeper than Amazon.com does in terms of creating relationships and developing and mining databases to provide users with lifestyle-related opportunities that they will truly welcome. Such networks can potentially deliver to people the things in life that they desire, in a manner that is continually alive and evolving, and unparalleled."

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