3 Aug 2006

All the Internet’s a Stage. Why Don’t C.E.O.’s Use It?

Randall Stross, an author based in Silicon Valley and a professor of business at San Jose State University in The New York Times:
"Chief executives are inclined to avoid activities generally deemed to be high-risk: Sky diving. Cliff jumping. Motorcycle racing. And blogging. (...)

C.E.O. blogging should no longer be viewed as extreme sport. Mr. Schwartz’s example shows that blogging fits quite naturally into the chief executive’s work week. In an exhortatory piece, “If You Want to Lead, Blog,” published in The Harvard Business Review last year, Mr. Schwartz predicted that “having a blog is not going to be a matter of choice, any more than having e-mail is today.”"

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