25 Jul 2006

Network 2.0

Jeff Jarvis from The Guardian on the end of linear television:

"But the internet does more than destroy. It forces the media to redefine themselves, to discover their essence. Broadcast networks thought their value was in controlling precious distribution and content. But in this post-scarcity media economy, the real job of a network is to find us the good stuff. Doing that no longer requires owning studios or transmitter towers. Today, a network is born with every link. When you recommend shows to friends, you’re a channel. When your blog links to good reading online, you’re a magazine. When you share your iTunes playlist, you’re a DJ. Today, everybody’s a network."

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