Low-demand products can collectively make up a market share that rivals or exceeds the relatively few current blockbusters if the distribution channel is large enough. Wired editor Chris Anderson, author of "The Long Tail: Why the Future of Business Is Selling Less of More" is explaining how niche products with low demand and sales volume can collectively obtain higher market share and revenue than the major bestsellers. [Duration: 00:18:00. This audio was recorded by "Friends Talking Podcast" on 2005-10-14]
A download of this podcast can be found here.
Economics of the Long Tail is a presentation from Chris Anderson via ITConversations. [Duration: 00:38:30. This audio was recorded on 2005-03-17]
A download of this podcast can be found here. Wired has an except of his book.