John Hagel, independent consultant and author of Net Gain, Net Worth and The Only Sustainable Edge (with John Seely Brown), on the new scarcity: attention. The fact that we each only have 24 hours in each day and must decide how to allocate this attention across an expanding array of options competing for that attention. How do you change the way you communicate in an attention-scarce economy? [Duration: 17:50 min. This audio is from the CMO Summit in New York 2006-06-08.]
A download of this podcast from the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School is available here.
You can read more from John Hagel about the attention economy here in his blog.