"Strategy frameworks are plentiful: SWOT analysis, McKinsey's 7-S model, the Boston Consulting Group's growth-share matrix, Porter's five-forces model, and Kaplan and Norton's Balanced Scorecard, to name only a few. Like the "You Are Here" map in a mall, a framework tells you precisely where you are in a strategy conversation and supplies a ready answer to that frequently asked question: "Where are we going with this?" Frameworks also help organize potentially limitless discussions about big issues like growth or innovation into manageable categories and focus the conversation on the objectives."
19 Jun 2006
Bob Frisch and Logan Chandler in HBS Working Knowledge: