15 May 2006

Emerging Applications: Does Your Small Business Need a Blog?

Pros and cons from Karen E. Klein in BusinessWeekonline:

"In a real sense, a blog is like an ongoing conversation led and shaped by the blogger. This is in contrast to a newsletter or static Web site that conveys one-way information. Bloggers write about anything and everything, from the personal to the professional, and the successful ones attract loyal communities of readers."

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