"Social software can generate powerful network effects from simple individual actions, helping create an 'architecture of participation' that links people together for a common purpose.
Weblogs, wikis, social bookmarking and tagging (so-called Web 2.0 tools) have all emerged among geeks and early adopters in the wild, but their greatest transformational potential exists within companies and organisations.
Headshift take the best ideas and innovative tools and apply them to solving the real world needs of organisations. But that's only half the story. We also work with our clients to help engage people and stimulate networks, creating the conditions for new ways of working."
Picture: The Colors of Web 2.0 (from Flickr)