19 Jan 2010
11 Jan 2010
Gary Hayes’s social media counter
Note: Use the three buttons on top to see the counts from social web, mobile and gaming.
22 Dec 2009
20 Dec 2009
Telstra's 3Rs of Social Media Engagement
Telstra in Australia makes social media training mandatory for its 40,000 employees. The training is based on a formalized a policy of “3Rs” – responsibility, respect and representation. Telsta also has published its entire social media training guide online:
15 Dec 2009
Three Secret Weapons Of Innovation
Sensemaking: "Sensemaking involves the ongoing retrospective development of plausible visuals that rationalize what people are doing. Using a visual language to help unfold as a sequence in which people concerned with identity in the social context of other actors engage ongoing circumstances from which they extract cues and make plausible sense retrospectively.
Weak Signals: "This is about the strategic management of surprising and potentially impactful (not necessarily bad) events, or call it card management system. Wild cards refer to sudden and unique incidents that can constitute turning points in the evolution of a certain trend."
Futuretyping: "It is about prototyping different strategic futures. It is a far more effective method than scenario planning. It allows the key stakeholders to be able to touch a tangible future and create excitement so they can channel their energy and imagination."
11 Dec 2009
7 Dec 2009
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